If any one of those three components is missing, then the behavior won’t happen.” “Behavior happens when three things come together at the same moment: Motivation, Ability and Prompt. BJ had long had the technical ability to write a book, and he was constantly being prompted to write the book, but now, the final piece of the equation slipped into place: BJ had motivation. The thought that remained with him long after that night was his gut reaction of deep, deep regret that he had never shared his work in a way that would help people outside of his classroom. However, his priorities changed when he had a terrifying dream where he was about to die in a plane crash. When he began teaching the concepts of Tiny Habits as far back as 2011, he was frequently asked when the book would come out-but unfortunately for his students, BJ wasn’t writing a book. Many authors once dreamed of writing a book, but BJ can state unequivocally that this book exists because of a dream. BJ’s new book, Tiny Habits: The Small Changes That Change Everything, he examines the fundamentals of what it takes to modify our habits and lays out a framework for individuals to make small adjustments that lead to lasting change. Our guest on the podcast today is BJ Fogg, world-renowned behavioral scientist and the founder of Stanford’s behavior design lab.
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